Protecting the Allure: Trademark and Celebrities
A CELEBRITY is a person who is widely recognized in each society and commands a degree of public and media attention. A person can be said to be a celebrity when he is popular in public eye. As per Oxford definition A “celebrity” is a person in the public eye who, for better or worse, has earned fame or infamy, or found renown or scandal, as a consequence of some act or supposed quality, and is celebrated as a result. Today, the word is often associated with people in the entertainment business. Linked closely to fame, and dependent on the media for both public circulation and image evolution, “celebrity” is a word with a long history and extraordinary cultural significance. It is also a concept that had been radically redefined and expanded over the past three hundred years. pc: www.britannica.com The concept of being a celebrity started since 1862 when Sarah Bernhardt (first international stage star, October 23, 1844–March 26, 1923) debuted in the title role of Racine’s IphigĂ©nie